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Mindcamp

Winner of the AAU Startup Grant 2022

Mindcamp

Mindcmap consists of Peter Hyldig, Martin Riis Kastrup, Mads Hyldig and Frederik Bonde Nielsen, who all graduated from Aalborg University in economics, psychology and computer science. Mindcamp will de-taboo psychological challenges with their digitized psychology clinic. They have, among other things, created an online course to relieve stress in young people in particular.

Winner of the AAU Startup Grant 2022

Mindcamp

Mindcmap consists of Peter Hyldig, Martin Riis Kastrup, Mads Hyldig and Frederik Bonde Nielsen, who all graduated from Aalborg University in economics, psychology and computer science. Mindcamp will de-taboo psychological challenges with their digitized psychology clinic. They have, among other things, created an online course to relieve stress in young people in particular.

The Co-Founder team behind Mindcamp

  • Peter Hyldig

Cand.Merc. in Financial Management from Aalborg University

  • Martin Riis Kastrup

Psychologist, studied at Aalborg University

  • Mads Hyldig

Psychologist, studied at Aalborg University

  • Frederik Bonde Nielsen

Data scientist, studied at Aalborg Universitet

What challenge or problem are you trying to solve with your idea/startup?

"The pace of change in our society is higher than ever. We want to remedy the concerns and unhappiness that it can cause in otherwise well-functioning people in Mindcamp. We offer courses for companies and private individuals who want stress-preventing tools to deal with complexity in work and private life. We do this with HjerneRO, an online course based on psychological research that teaches you step-by-step how to let go of your worries so that you have more mental energy." Martin Riis Kastrup, psychologist and Co-Founder, Mindcamp

What does the AAU Startup Grant mean for your startup's development right now?

"We are constantly looking for new target groups and the AAU Startup Legat has accelerated our development process in terms of branding and sales. Among our newest initiatives are workshops in what we call calm management, which are aimed at companies that want to create greater psychological security in the workplace. We have among other things, the collaboration with LEGO, Novo Nordisk and Norlys. Specifically, the grant has given us the opportunity to hire a full-time marketing manager, who will strengthen our position and further optimize our brand. At the same time, we have been able to start a SEO - collaboration with Lazzaweb." Martin Riis Kastrup, psychologist and Co-Founder, Mindcamp

You can therefore say that the grant has accelerated our strategic investments in the company

Martin Riis Kastrup

What made you apply for the AAU Startup Program/ seek out entrepreneurship as graduates?

"I met Mads Hyldig while studying psychology at Aalborg University. We were, and are, both driven to make research-based knowledge from our field more easily accessible. We were particularly interested in creating an offer for well-functioning target groups that would enable them to to help themselves to better mental health. At the same time, we wanted to alleviate the long waiting lists at psychologists.

After graduating, we participated in an accelerator program for entrepreneurs, where we had the opportunity to further develop our business idea and add Peter as a partner, thus expanding our skills in the company. We founded Mindcamp in 2019 and currently employ a total of five employees." Martin Riis Kastrup, psychologist and co-founder, Mindcamp

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