What challenge or problem are you trying to solve with your idea/startup?

"With the ADHD Flow app, I want to help young people and adults with ADHD gain more self-awareness in relation to their diagnosis and knowledge of strategies that can release more energy into their everyday lives. I myself was diagnosed with ADHD at the age of 19 and missed a supplement to the medical treatment that psychiatry offered me. When I was diagnosed, I lacked others who experienced something similar to me. Some I could reflect on. There are many separate challenges when you live with ADHD, and you often feel that you are alone with your challenges - that you are the only one experiencing them. To that, I can only say that you are far from alone, which is something I try to make people feel and quickly understand through the app.

The app targets 18 to 35 year olds. Design and content have been tested and developed in close collaboration with an expert forum consisting of over 200 late-diagnosed ADHD individuals. The app teaches those affected by ADHD about their own diagnosis and addresses the many aspects that exist when living with ADHD. The app can be personalized via various settings, which means that the individual feels seen and heard in relation to their separate challenges, and contains, among other things, a knowledge bank where there are both courses and individual learning material, a forum where users can exchange experiences and ideas and a self-monitoring tool that will help create greater insight into everyday life" Daniel Viholm Rousing Nielsen, ADHD Flow

What does the AAU Startup Grant mean for your startup's development right now?

“The AAU Startup Grant will contribute to the development of the ADHD Flow beta version. I hope very soon to be able to launch an app that has a good 'product-market-fit'. Specifically, the grant gives me the opportunity to take the first step towards creating the all-important team around me, and to find someone who wants to become a Co-Founder and sparring partner regarding the strategic decisions that must now be made."

"The problem is big here in Denmark and at least as big, if not bigger, elsewhere in the world. It is of great importance both for me personally and for the project", Daniel Viholm Rousing Nielsen, ADHD Flow

What made you apply for the AAU Startup Program/ seek out entrepreneurship as graduates?

"The idea for the ADHD Flow mobile app arose from my thesis on Interactive Digital Media. The concept was an app that could help adults affected by ADHD get the necessary knowledge about their diagnosis, the right tools to deal with it, and a safe and inclusive community where they can share their experiences and their despair, but also the positives things - everything from big to small victories from everyday life. I used knowledge from my education about persuasive design, which is a wide range of principles from behavioral design that are used to support the user's journey towards being able to fulfill the goals they set in connection with using the app, without the use of manipulation.

My own entrepreneurial journey was somewhat random, but basically started when I won an interdisciplinary innovation competition at AAU with my idea, after which I participated in AAU Startup Program and in a North Jutland accelerator program for entrepreneurs. Here I received sparring to further develop my concept into a startup.

Based on my own somewhat random path into the entrepreneurial world and on my journey so far, I would like to see the students to a much greater extent being presented with practical innovation and business development as part of their education, regardless of which faculty they belong to" , Daniel Viholm Rousing Nielsen, ADHD Flow